Content Strategy for UX

DESMA X 485.99

Learn best practices on how to define, design, and implement content across digital experiences.

What you can learn.

Understand how content strategy affects user experience and how to test it
Recognize the power of taxonomy and information architecture
Compare the differences between machine learning and artificial intelligence, and how to support each with content
Learn how to apply design thinking to develop a content strategy and roadmap

About this course:

Content design helps differentiate products by communicating stories and information that engage users, help them perform tasks and elevate meaningful digital experiences. Content design includes product descriptions, flows, transactions, error messages, as well as UX strategy. In this course, students learn how to plan and create content for FAQs, chatbots, tutorials, search, designing for a funnel, working with a Content Management System (CMS), and more. Students focus on a content strategy made up of taxonomy, user journeys, metadata, UX writing, machine learning, and artificial intelligence. The class demonstrates proven content-first methods for user engagement, including how to create a strategic pitch to stakeholders, increase and measure successful user outcomes, and design for evergreen digital experiences.

Prerequisites

DESMA X 481.99AF User Experience I and DESMA X 479.8K User Experience II, or equivalent experience and consent of instructor.