This course orients students to the profession of fundraising and serves as the foundation for UCLA Extension’s Specialization in Fundraising. The course begins with an overview of fundraising strategies and techniques. Students are introduced to the variety of career paths within fundraising and the specific skills required to be an effective fundraiser. Further topics include the elements of a successful fundraising operation; the importance of data management and analysis; and legal and ethical aspects of fundraising.
Course OutlineThis survey course introduces the fundraising profession and gives an overview of fundraising strategies and techniques. Includes career paths within the field and the specific skills required to be an effective fundraiser.