Effective fundraising begins with a strategy that integrates an organization’s mission, work, and story, while targeting specific types of donors and gifts. This course examines strategies for specific fundraising and donors. Donor prospecting is discussed in detail, with attention paid to research and database tools. The differences between individual and corporate donors, foundation grants, major gifts, and planned gifts are discussed.
Course OutlineThe third segment in UCLA Extension’s Fundraising Specialization, this course examines strategies for specific fundraising and donors.