Marketing and Sales Strategies for Entrepreneurial Business

MGMT X 497.612

For entrepreneurs or small business owners, gain the skills needed to successfully market your business, and improve your bottom line.

Not Currently Available

What you can learn.

Gain practical ideas and applications of marketing, advertising, and sales promotion techniques
Practice planning, budgeting, and company positioning for marketing and sales campaigns
Learn to motivate sales representatives and dealer/distribution organizations
Conduct market research, and determine the right advertising medium for your audience

About this course:

This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small- to medium-size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling; improving the company image; public relations and product/service publicity; designing and creating advertising and brochures; selecting, organizing, and motivating sales representatives and dealer/distribution organizations; marketing on the Internet; market research; and selecting and using the right advertising medium.