Fundamentals of Cross-Platform Media

MGMT X 463.13

Being in the media industry today requires an evolved orientation to buying, selling, and planning. This course will be a great asset to anyone looking to upskill their knowledge. Whether you are brand new to the business or a veteran looking for some skills and knowledge on the new and emerging platforms -- this course is for you.

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What you can learn.

Redefine the approach to media
Get an overview of TV, online, and mobile ad sales, including all aspects of the sales process
Establish your base of product knowledge
Learn to build the presentation through the deal making stage

About this course:

This course provides a high-level overview on a wide-range of media topics, including current media platforms and the trends and issues facing media. A different media topic is highlighted each week, including Video, Audio, Digital, Mobile, Social, Search Engine Marketing, Programmatic, Content Marketing, Influencer Marketing, and Sports Marketing. These topics are discussed from cross points of view–sales, buying, strategy, and marketing. This class is best suited to junior level media buyers, media planners, young sellers, and sales assistants from any discipline in media. In-class projects, guest speakers, and a “Senior Industry Panel” round out the course. Each student leaves the course with basic knowledge of several lanes in media and is intended to expose students to a wide variety of opportunities in media.

Winter 2025 Schedule

January 7 - March 18

Tuesday 6:30PM - 9:30PM PT

Available

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Instructor: Tracey McCormack

400365

Fee:

$855.00

In Person

Location: UCLA Extension Lindbrook Center in Westwood

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Notes

All meetings are on Tuesday, except one scheduled on Wednesday, .

Refund Deadline

No refunds after January 20, 2025

Course Requirements

No textbook required

Course Syllabus

Schedule

Type

Date

Time

Location

Lecture

Tue Jan 7, 2025

6:30PM PT - 9:30PM PT