Internet access required.
Influencer Marketing: Employing Influencers
Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successfully employ influencer marketing.
What you can learn.
- Understand how to determine whether or not influencers can be leveraged in a marketing campaign
- Research and critically evaluate influencers to align with business goals
- Learn to legally and strategically integrate influencers into a marketing campaign
About this course:
Today's consumers are dispersed over thousands of media platforms that are saturated with content and advertising. That's why marketers are struggling to even generate awareness, least of all sales, on a cost-effective basis. Consequently, many are turning to influencers: individuals who already have large, attentive followings that they can persuade to action. Successful influencer marketing, however, requires more than merely asking social media stars to endorse a product. Without a well-planned strategy based on critical evaluation, marketers risk losing money, time and opportunities; damaging their brands; and even violating federal regulations. In this course, students learn how to research, evaluate and employ the right influencers for their markets and how to legally and strategically integrate them into marketing campaigns that achieve specific goals.Spring 2024 Schedule
Summer 2024 Schedule
No meeting July 4, 2024.
This hybrid section is made up of In Person and Online instruction.
International Students: This hybrid section is considered In Person for immigration purposes.
Internet access required.
This course applies towards the following certificates & specializations…
Corporate Education
Learn how we can help your organization meet its professional development goals and corporate training needs.
Donate to UCLA Extension
Support our many efforts to reach communities in need.