AI Technologies in Marketing: Tools and Applications

About this course:

This 11-week course is designed to equip students with both the strategic and technical knowledge required to leverage AI in marketing. The course covers the integration of AI technologies and platforms into marketing practices, focusing on the tools and applications that drive effective marketing strategies. Students will explore the latest AI-driven technologies, including predictive analytics, automation, and content personalization, with a strong emphasis on understanding the underlying technical components that power these tools. Through a mix of strategic insights, technical tutorials, and hands-on projects, students will gain the skills to implement and optimize AI-driven marketing solutions, preparing them to lead in the evolving digital landscape.