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AI for Marketers: Creating Custom Tools That Give You Superpowers

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Discover how to unlock the true power of AI by building your own marketing tools. In this hands-on webinar, you’ll learn how creating custom AI models—both on your own machine and online—can enhance your marketing strategies, protect your data, and give you the "superpowers" to control and customize AI to meet your unique needs.

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What you can learn.

Discover how to build and use a local AI model tailored specifically for marketing, gaining independence from cloud-based tools like ChatGPT and Claude
Identify practical steps and beginner-friendly tools to create and optimize custom AI for various marketing tasks, from content creation to audience insights
Evaluate key applications of a personal AI model, including generating campaign ideas, refining ad copy, and delivering audience-specific insights
Uncover how to create and host a custom GPT model online for marketers who prefer a cloud-based option while still retaining control and customization
Determine best practices for using both local and online AI to enhance privacy, control, and personalization in marketing efforts

About this course:

Are you ready to unlock AI’s full potential and make it work directly for your marketing needs? In this engaging webinar, our industry expert will show you how to create and implement a custom AI model designed specifically for marketers, either on your own machine or hosted online—giving you control over both options. With an emphasis on data privacy and flexibility, this session will guide you through setting up and using a local large language model (LLM) that can be customized for any marketing task, while also covering how to build and deploy a custom GPT model online for marketers who prefer a cloud-based solution. You’ll learn practical steps to bring your AI assistant to life, using accessible tools to build a model capable of generating ideas, crafting content, and refining strategies—on your own terms. This webinar will cover real-world applications and key use cases where a custom AI can elevate your campaigns and improve engagement. Perfect for marketers, small business owners, and AI enthusiasts, this session will provide a comprehensive roadmap for building and optimizing an AI that caters specifically to your business goals. Say goodbye to one-size-fits-all solutions and explore how your own AI model, whether local or online, can give you the “superpowers” needed to innovate and personalize marketing like never before. Join us to dive into the new frontier of custom AI in marketing!