Digital Content Foundations: An Overview of Storytelling Across Platforms

MGMT 838.1

Gain new insights to inform content creation across social media, SVOD, and AR/VR.

What you can learn.

Trace the evolution of storytelling focusing on today's best practices and the platforms for tomorrow
Develop personal storytelling outlines or creative business proposals
Evaluate current and emerging digital platforms' distinctions, opportunities, and challenges

About this course:

This foundational course seeks to demystify the myriad of new ways that audiences are consuming and interacting with content. Across social media, SVOD and even AR/VR, we explore how new platforms stimulate new business models, as well as new consumer behaviors. What makes a show "binge-worthy?" is one such question we explore, as we identify companies and content creators who are contributing to this shifting landscape. Additional topics include fandom, franchises, and the portability of content across mediums. By tracking the evolution of today's media landscape, we touch on trends that speak to hypotheses about future storytelling delivery. This broad overview provides students with new industry insights to inform their own content creation.