Digital Marketing
MGMT X 460.394
Gain an overview of the digital marketing landscape in this survey course and become ready to apply the fundamentals of marketing in this digital age.
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Starting at $855.00
As few as 11 weeks
What you can learn.
Overview the broad landscape of digital marketing including social media, mobile, and video
Examine how new digital and technological developments impact business and marketing
Identify best practices to integrate and implement digital marketing strategies
Learn to develop KPIs and also learn to monitor and evaluate metrics
About this course:
The Internet, the digital revolution and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.
Summer 2024 Schedule
June 25
- September 3
Tuesday 9:30AM - 12:30PM PT
Enrollment Closed
See Details
Instructor:
David C Aaronson
397639
Notes
Internet access required.
Refund Deadline
No refunds after July 08, 2024
Course Requirements
Inbound Marketing Certification (Free Download))
Schedule
Lecture
Tue Jun 25, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Tue Jul 2, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Tue Jul 9, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Tue Jul 16, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Tue Jul 23, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Tue Jul 30, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Tue Aug 6, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Tue Aug 13, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Tue Aug 20, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Tue Aug 27, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Tue Sep 3, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
June 26
- September 4
Wednesday 6:00PM - 9:00PM PT
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after July 09, 2024
Course Requirements
Schedule
Lecture
Wed Jun 26, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Jul 3, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Jul 10, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Jul 17, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Jul 24, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Jul 31, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Aug 7, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Aug 14, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Aug 21, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Aug 28, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Sep 4, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
June 24
- September 8
This section has no set meeting times.
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after June 28, 2024
Course Requirements
Sage Publications
ISBN 978-1526490100
Fall 2024 Schedule
September 25
- December 4
Wednesday 3:00PM - 6:00PM PT
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor:
David C Aaronson
399082
Notes
Internet access required.
Refund Deadline
No refunds after September 18, 2024
Course Requirements
Inbound Marketing Certification (Free Download))
Schedule
Lecture
Wed Sep 25, 2024
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Wed Oct 2, 2024
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Wed Oct 9, 2024
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Wed Oct 16, 2024
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Wed Oct 23, 2024
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Wed Oct 30, 2024
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Wed Nov 6, 2024
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Wed Nov 13, 2024
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Wed Nov 20, 2024
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Wed Nov 27, 2024
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
Lecture
Wed Dec 4, 2024
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 115
September 25
- December 4
Wednesday 6:00PM - 9:00PM PT
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 18, 2024
Course Requirements
Schedule
Lecture
Wed Sep 25, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Oct 2, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Oct 9, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Oct 16, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Oct 23, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Oct 30, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Nov 6, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Nov 13, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Nov 20, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Nov 27, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Dec 4, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
September 23
- December 8
This section has no set meeting times.
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 16, 2024
Course Requirements
Sage Publications
ISBN 978-1526490100
September 23
- December 8
This section has no set meeting times.
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 16, 2024
Course Requirements
Course syllabus not yet available.