Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Starting at $525.00
As few as 5 weeks
2.0
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What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Winter 2025 Schedule

Date & Time
Details
Format
 
-
Tuesday 7:00PM - 10:00PM PT
Available
See Details
400356
Fee:
$525.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
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Notes

Internet access required.

Refund Deadline
No refunds after January 13, 2025
Course Requirements
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 7, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue Jan 14, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue Jan 21, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue Jan 28, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue Feb 4, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
This section has no set meeting times.
Available
See Details
Instructor: Lia Haberman
400357
Fee:
$525.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 10, 2025
Course Requirements
Book: Organic Social Media; How to Build Flourishing Online Communities by Jenny Li Fowler
Kogan Page
Course Syllabus

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu
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