Brand Management
MGMT X 460.41
Building, maintaining and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Starting at $855.00
As few as 11 weeks
What you can learn.
Overview the history and development of branding
Practice brand development and brand research through hands-on projects
Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
Differentiate between brand equity and brand identity, and examine how to extend existing brands
Review case studies of how brands are won and lost
About this course:
Explore, learn and understand the complexities in the development, sustainability and leverage of a brand. In this comprehensive course, students learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity and consideration of how brands are won and lost.
Summer 2024 Schedule
June 26
- September 4
Wednesday 6:00PM - 8:00PM PT
Enrollment Closed
See Details
Notes
Internet access required.
This hybrid section is made up of In Person and Online instruction.
International Students: This hybrid section is considered In Person for immigration purposes.
Refund Deadline
No refunds after July 09, 2024
Course Requirements
Schedule
Lecture
Wed Jun 26, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Jul 3, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Jul 10, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Jul 17, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Jul 24, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Jul 31, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Aug 7, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Aug 14, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Aug 21, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Aug 28, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Sep 4, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
June 24
- September 8
This section has no set meeting times.
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after June 28, 2024
Course Requirements
Fall 2024 Schedule
September 25
- December 4
Wednesday 1:00PM - 4:00PM PT
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 18, 2024
Course Requirements
Course syllabus not yet available.
Schedule
Lecture
Wed Sep 25, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 2, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 9, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 16, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 23, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 30, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 6, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 13, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 20, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 27, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Dec 4, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
September 24
- December 3
Tuesday 6:30PM - 8:30PM PT
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 17, 2024
Course Requirements
(Optional)
No Textbook Required
Schedule
Lecture
Tue Sep 24, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center
Lecture
Tue Oct 1, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center
Lecture
Tue Oct 8, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center
Lecture
Tue Oct 15, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center
Lecture
Tue Oct 22, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center
Lecture
Tue Oct 29, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center
Lecture
Tue Nov 5, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center
Lecture
Tue Nov 12, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center
Lecture
Tue Nov 19, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center
Lecture
Tue Nov 26, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center
Lecture
Tue Dec 3, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center
September 23
- December 8
This section has no set meeting times.
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 16, 2024
Course Requirements