Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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What you can learn.

Overview all major marketing media channels, including TV, print, and digital
Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
Practice skills by creating an integrated marketing plan
Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."

Summer 2024 Schedule

June 27 - September 12

Thursday 6:30PM - 9:30PM PT

Available

See Details

Instructor: Rainier de Ocampo

397645

Fee:

$855.00

In Person

Location: UCLA Extension Gayley Center in Westwood

Updating...

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Notes

No meeting July 4, 2024. Internet access required.

Refund Deadline

No refunds after July 17, 2024

Course Requirements

Book: Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp and J. Craig Andrews

Cengage Learning

Course Syllabus

Schedule

Type

Date

Time

Location

Lecture

Thu Jun 27, 2024

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Thu Jul 11, 2024

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Thu Jul 18, 2024

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Thu Jul 25, 2024

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Thu Aug 1, 2024

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Thu Aug 8, 2024

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Thu Aug 15, 2024

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Thu Aug 22, 2024

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Thu Aug 29, 2024

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Thu Sep 5, 2024

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Thu Sep 12, 2024

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

June 24 - September 9

Monday 2:00PM - 4:30PM PT

Enrollment Closed

See Details

Instructor: Marc Villarreal

397646

Fee:

$895.00

Hybrid

Location: UCLA Extension Gayley Center in Westwood

Updating...

See Details

Notes

No live meetings July 1; July 15; August 12, 2024. Asynchronous Online instruction for weeks of July 1-7; July 15-21; August 12-18, 2024.

No meeting September 2, 2024.

This hybrid section is made up of In Person, Live Online and Online instruction.

International Students: This hybrid section is considered In Person for immigration purposes.

Internet access required.

Refund Deadline

No refunds after July 07, 2024

Course Requirements

Course Syllabus

Book: Start With Why by Simon Sinek

Portfolio/Penguin

Schedule

Type

Date

Time

Location

Lecture

Mon Jun 24, 2024

2:00PM PT - 4:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Mon Jul 8, 2024

2:00PM PT - 4:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Mon Jul 22, 2024

2:00PM PT - 4:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Mon Aug 5, 2024

2:00PM PT - 4:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Mon Aug 19, 2024

2:00PM PT - 4:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Mon Aug 26, 2024

2:00PM PT - 4:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Mon Sep 9, 2024

2:00PM PT - 4:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

June 24 - September 8

This section has no set meeting times.

Enrollment Closed

See Details

Instructor: Joseph Hartnett

397647

Fee:

$855.00

Online

Updating...

See Details

Notes

Internet access required.

Refund Deadline

No refunds after June 28, 2024

Course Requirements

Book: IMC ? The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications: by Don Shultz & Heidi Schultz

MCGRAW-HILL HIGHER EDUCATION

ISBN 978-0071416627

Course Syllabus

Fall 2024 Schedule

September 26 - December 12

Thursday 2:00PM - 5:00PM PT

Future Offering (Opens July 29, 2024 12:00:00 AM)

See Details

Instructor: Joseph Hartnett

399095

Fee:

$895.00

In Person

Location: UCLA Extension Gayley Center in Westwood , UCLA Extension Lindbrook Center in Westwood

Updating...

See Details

Notes

Internet access required.

No meeting Thursday, November 23, 2023. UCLA Extension is closed for Thanksgiving holiday.

Refund Deadline

No refunds after September 19, 2024

Course Requirements

Course Syllabus

Book: IMC – The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications by Don Schulz & Heidi Schulz

McGraw Hill

Schedule

Type

Date

Time

Location

Lecture

Thu Sep 26, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Oct 3, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Oct 10, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Oct 17, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Oct 24, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Oct 31, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Nov 7, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Nov 14, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Nov 21, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Lecture

Thu Dec 5, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 206

Lecture

Thu Dec 12, 2024

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 206

September 25 - December 4

Wednesday 7:00PM - 9:00PM PT

Future Offering (Opens July 29, 2024 12:00:00 AM)

See Details

Instructor: Jillian Kogan Dunn

399094

Fee:

$855.00

Hybrid

Location: UCLA Extension Gayley Center in Westwood

Updating...

See Details

Notes

Internet access required.

Refund Deadline

No refunds after September 18, 2024

Course Requirements

No Textbook Required

Course syllabus not yet available.

Schedule

Type

Date

Time

Location

Lecture

Wed Sep 25, 2024

7:00PM PT - 9:00PM PT