Internet access required.
Consumer Market Research
MGMT X 466
Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.
Fall
Winter
Spring
Summer
Online
In Person
Starting at $855.00
As few as 11 weeks
4.0
What you can learn.
- Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
- Utilize primary and secondary research skills to gather consumer market data
- Make recommendations based on research activities and data analysis
- Explore the use of surveys, focus groups, and other qualitative methods of research
About this course:
Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze and present market research data, the foundation of a well-conceived marketing strategy.Fall 2024 Schedule
Date & Time
Details
Format
Instructor:
Christopher Hlavatovic
399099
Fee:
$855.00
In Person
Location:
UCLA Extension Lindbrook Center in Westwood
Notes
Refund Deadline
No refunds after October 06, 2024
Course Requirements
Book:
Market Research in Practice
by Hague, Paul, Cupman, Julia & Harrison, Matthew
Kogan Page
Schedule
Type
Date
Time
Location
Lecture
Mon Sep 23, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Mon Sep 30, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Mon Oct 7, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Mon Oct 14, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Mon Oct 21, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Mon Oct 28, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Mon Nov 4, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Mon Nov 18, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Mon Nov 25, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Mon Dec 2, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Mon Dec 9, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Online
Notes
Internet access required.
Refund Deadline
No refunds after September 27, 2024
Course Requirements
Book:
Market Research in Practice : A GUIDE TO THE BASICS
by Paul Hague, Julia Cupman, Matthew Harrison, Oliver Truman
Kogan Page
This course applies towards the following certificates & specializations…
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