The Business of Horticulture

BIOLGY X 467.1

An introduction to starting, developing and growing a horticulture business.

What you can learn.

Visualize a personal path from amateur to professional within the horticulture industry
Analyze green industry business structures and trends
Learn fundamental and contemporary industry-specific principles of business operations and management
Discuss challenges experienced starting a new business or growing an existing one in the horticulture industry
Learn marketing communication strategies and tactics for customers, clients, and company employees
Navigate the Horticulture Industry, types of businesses, unique industry niches and opportunities

About this course:

Entrepreneurs, career transitioners and green industry employees in “The Business of Horticulture” learn to visualize and transform an amateur plant passion into a professional plant practice. To better understand and confidently navigate the horticulture industry of today - and create an action plan for a new or existing plant-based business, project, or career transition - students are introduced to the horticulture industry; how it works and its business niches and opportunities, basic business planning, marketing, sales and customer relationships, and growing teams. This course offers an interdisciplinary approach relevant to the fields of garden design, horticulture, landscape architecture, garden center or plant shop retail, nursery growing, interiorscape, landscape install/maintenance, arborist, and allied trade.